What drives us? 5 simple motivation types

“Motivation is when your dreams put on work clothes “.
Benjamin Franklin

Knowing what drives yourself and your peers is an esssential key to manage self and people around you. Being it work or private life.

There are many different classifications of what keeps one motivated. I would like to share simple one  I apply and found it practically useful to understand what can keep myself and my colleagues motivated (or de-motivated)…

Simply 5

It is based on 5 simple types of motivators – key motives (or incentives) that influence our behavior:

1. Achievement: I will achieve that (to prove myself that I can do it), to feel better. Get it DONE is important for me! Capitalization by investing into the self is usually a real driver for this type of motivator. A burning desire to achieve certain goal has some purpose (to get better, stronger, experienced, more professional, etc…) and constant challenge that keeps me “running”. If such a person lacks challenge or does not sees the “horizon” of self growth he/she starts feeling de-motivated.

2. Social: will do it to earn respect and praise of my colleagues (spouse, friend, etc..). People, having social motivator as a key one care for others opinion more and work towards shaping them to comply to their expectations. If socially driven person doesn’t get praise (or worse gets blame instead) for a while he/she starts get de-motivated.

3. Reward: I will do it to get a reward. The ‘carrot’ thing that can be money but also career growth, benefits, etc… This motivator is easiest to claim, while weakest to retain. Some roles do require reward motivator (e.g. salesguys), but beware of people that have only this motivator as a key one.

4. Process: I like it.I like to do my painting, knitting, etc.., primarily not for getting it done but for the process itself. I enjoy making changes and pace, creativity, investigations, etc. Key root of this type of motivation is freedom to act in the scope of desired and beloved type of activity. As soon as you put a pressure on such a person he/she gets de-motivated.

5. Idea: I believe in that. Strongest one (and only one that actually can be grown up). People do revolutions driven by idea. Those guys stay if company values match with their own value stream. They care less about other motivators if this is the case. If  views of such a person do not match with employer/bosses he/she becomes de-motivated and eventually leaves the company.

So what?

There are no right or wrong, good/bad motivators. All that makes difference that different types of activities/roles at your company require different qualities (you know the best), that one needs to recognize and consider when staffing.

Here’re some examples of types of motivators that usually (but not necessarily) suit better different positions/roles:

• Sales guy: usually driven by Achievement + Reward motivators;
• Account manager: usually driven by Achievement + Process  motivator;
• Programmer: usually driven by Process+ Achievement motivator;
• HR manager: usually driven by Social + Idea motivator;
• CEO: usually driven by Idea + Achievement motivator;
• etc…

Driving motivators

Usually each of us have 1-2 motivators as a key ones. The trick is how to recognize and motivate using that information (should have another post on this).

To be continued…

Thanks to Vlad Zavadsky (an inventor of the approach and business trainer at Runa Consulting group).

Team DNA: how to Brand up your team

“People like talking about people. Makes us feel superior. Makes us feel in control.
And sometimes, for some people, knowing some things makes them care.” [HouseMD #113]

As described in earlier post in “TEAM: 7 indispensable ingredients for Together Everyone Accomplishes More” one of the key elements of a strong team is Brand.

An idea to apply known brand-building practice to team management seemed to me interesting and made me write this blog post.

So I would like to cover a useful tool that can be applied to build up your team brand…

Team Brand is essential team motivator that cannot be given to the team (by company, management, money, etc.), it needs to be build inside, owned and maintained by the team. Actually this is type of “achievement” and “idea”-motivator for a Team (here cross-functional, self-organizing teams are meant, although practice is applicable for any team of small size).

In other words, Team Brand serves as an alignment on its core values/ways to achieve, inspires team by having strong and challenging core set, while distinguishes team among others.

Team brand may be built as any corporate brand starting from key cause or a purpose, moving from core through the benefits (qualities, values) to attributes (tools, norms) supporting and transmitting them.

Well, but an agile self-organizing team needs a hint  to start thinking of themselves as a “company”, having a “brand”. A hint that envisions this mind shift would sound like:  think of your TEAM as of an entrepreneurship and your collaboration as of an inspiring challenge! Imagine you’re running business with your peers (which is not that far away from reality, considering self-organized  development team doing SCRUM).

There are 3 questions to be addressed then by Team members together to get an alignment on:

1. WHY are we here, what we want to achieve together, what is our core, our strongest believe and our purpose? Why do we exist as a TEAM? Which core value we all share?
2. HOW we can make this happen? What principles (benefits, qualities) support this?
3. WHAT we exactly will do (and will NOT tolerate) to support each of the key principles we’ve agreed upon that contribute to our purpose?

A tool I recommend to use at this step to create and maintain team DNA is known “Team Radar” retrospective facilitation activity (see “Agile Retrospectives: Making Good Teams Great”  by Esther Derby and Diana Larsen for detailed explanation).

It simply suits best  this exercise.  Here it is used to gather data on team itself and perform self-assessment in the future.

An outcome applying this practice to an Agile self-organizing team may look like this:

As soon as agreed Team DNA is documented, printed out and placed in visible area (ideally at the team scrum board and/or also very usefull in retrospective room). This will serve as a point to refer/remind when choosing for right decision/action and will keep team motivated to comply everything they think, decide and do with their core.

But this “artifact” shall not be “curved in stone”. It’s living, since team is also living. So on and on reviewing it, team curves itself, making their brand stronger and more unique, by finding out deeper levels of their own common values, purposes, beliefs  and means, achieving them.

The more team does so, the more it finds it’s own distinctive way doing things and becomes more distinguished (“branded”) and valued by managers, stakeholders, POs, etc…

Good teams that value the way they perform and look, care about this and move further finding out more challenging cores, supporting principles and norms.

Besides that it’s a funny collaborative action that contributes to team building.

Brand up your Team, guys 🙂

Further reading/sources:

• “How to Build and Manage Your Brand (in sickness and in health)” ebook
• “Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition (Addison-Wesley Signature Series (Cohn))” by Lyssa Adkins
• “Branding Governance: A Participatory Approach to the Brand Building Process” by Nicholas Ind and Rune Bjerke.